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TCL Strengthens Global Presence Through Key Sports Partnerships

TLC Italian Football Federation

Johannesburg, 12 June 2024 – TCL, one of the dominant players in the global television industry and a leading consumer electronics brand, continues to strengthen its ties with major sporting teams worldwide through two exciting partnerships. Recently, TCL announced alliances with the FIGC (Italian Football Federation) and the Royal Spanish Football Federation (RFEF), becoming the official partner of both the Italian and Spanish National Football Teams until 2026.

This initiative, strongly supported by TCL’s management, reflects the brand’s core philosophy. As a leader in the Mini LED category and ranked as the number two TV brand by OMDIA, TCL has always been dedicated to supporting sports entertainment. Following numerous international collaborations across various sports, TCL is now committed to backing the beloved national teams of both Italy and Spain.

The partnership makes TCL the official partner of all Italian national soccer teams until 2026, covering men’s, women’s, youth, futsal, beach soccer, and e-sports. For the first time, the TCL logo will feature prominently in various stadium areas, including LED screens on the sidelines, the big screen, interview and press conference backdrops, and “Casa Azzurri,” the hospitality area for the National Teams.

“A dream has finally become a reality,” says Andrea Musella, TCL’s Country Manager in Italy. “Partnering with the Italian National Football Teams underscores our determination to continue growing in the Italian market across all our consumer electronics categories. Soccer embodies a principle we hold dear: to win, you must rely on teamwork.” 

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“It is a great satisfaction for the FIGC to inaugurate this partnership,” says Gabriele Gravina, president of the Federazione Italiana Giuoco Calcio. “TCL is a world-leading company renowned for its commitment to research and development. They have shown incredible interest and passion for the Azzurri and its fans. Together, we will achieve significant goals.”

Additionally, this agreement brings TCL into the group of companies sponsoring the RFEF, granting them brand presence in the matches organised by the Spanish National Team. 

“We are very proud to sit next to a giant,” said Luis Rubiales, president of the RFEF. Rubiales thanked TCL for having chosen the National Team and the Federation for an agreement for which “they are all joy,” he insisted. “TCL is a company in which we can look to in order to seek the leadership for which we always fight,” said the president of the Federation. “If we always want to be with the best, I know that they have the same way of thinking, so we thank them for having noticed us; it is a pride and we will try to live up to it,” concluded Luis Rubiales, president of the RFEF.

“TCL aims to become the leading consumer electronics brand in Spain in the coming years, therefore commitment, teamwork and leadership are the core values of the company, and these values are perfectly represented by the Spanish Football Federation We are certainly very excited to join this great family We recognise the power of sport and the spirit of unity and greatness that La Roja inspires in its fans and, likewise, our brand works to achieve the same feelings through our technology,” explained Alex Ma, TCL Spain and Portugal Country Manager.

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“TCL’s new role as an official sponsor of the National Football Team is part of our strategic commitment to support sport and contribute to inspire greatness in society We are committed to the world of sport, providing the institution with the most innovative technology And both soccer and technology share a common goal we aspire to empower people to achieve greatness through connectivity between all of them”, said Oscar Gracia, Sales Director Iberia Consumer Electronics.

Inspiring Greatness Through Sport

TCL’s mission to inspire greatness is felt through every partnership, emphasising TCL’s commitment to bringing the impact of sport to the hearts and lives of people from all corners of the world. Harnessing the power of technology to make watching sports more enjoyable, immersive, and entertaining than ever before, TCL aims to bring people together to celebrate meaningful moments and revel in the joy of one of life’s greatest pastimes.

Combining Sport and Technology for the Best Performance and Unparalleled Emotions

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As a brand on a mission to inspire greatness, TCL has sought to promote and support sport, with which the company shares strong values such as team spirit, conviviality, passion, and performance. 

The world of sports has evolved significantly in recent years, thanks to technologies and innovations that allow us to showcase ever more impressive performances and exceptional sporting events on screen.

In 2024, TCL expanded its TV product portfolio with more Mini LED and QLED TV choices, incorporating new picture performance technologies ideal for watching sports events. To enhance the immersive experience as if viewers are at the stadium, TCL unveiled its latest 115″ QD-Mini LED TV, which sets a new standard for home entertainment with its ultra-large screens, vibrant colours, and exceptional clarity.

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